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Bruce Alcock

Bruce was born in Newfoundland, a big island off the East coast of Canada which you should visit because it's beautiful. He has always drawn pictures, but it took him a while to get around to doing anything with them. His double degrees from the University of Toronto in tuba performance (yes, tuba) and comparative literature inexplicably led him to Barcelona, where he apprenticed with animator Dirk Van de Vondel. Bruce returned to Toronto and co-founded animation and design house Cuppa Coffee in 1991. In 1995, Bruce moved to Chicago to start Tricky Pictures, the animation arm of the live-action commercial production company Backyard Productions. He returned to Canada in 2000 to form Global Mechanic with filmmaker Ann Marie Fleming. He continues to develop an all-media approach to production: live action, CGI, drawings, photo-animation, film scratching, clay, whatever best suits the need of each job. His design-based approach to TV commercials has led to award-winning campaigns for ad agencies like Leo Burnett, Foote, Cone & Belding, Young & Rubicam, Ogilvy & Mather, and BBDO. Clients include Coca-Cola, Molson, Kraft, Chrysler, Turner Classic Movies, Nestlé, and Hershey Foods.

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